College of Business Administration

Administrative and Faculty Bios

Michael Bernacchi, Ph.D.

Professor of Marketing

Professor Bernacchi teaches marketing management, consumer behavior, marketing communications, research and corporate social responsibility. He has a B.A. and M.A. from Drake University (Des Moines, IA), a Ph.D from Southern Illinois University and J. D. from the University of Detroit.

Bernacchi is a frequent contributor and consultant to business, not for profit organizations and the media. He publishes a weekly marketing newsletter, Under the Mike-Roscope. He joined the University in 1973.

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