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Under the Mike-roscope

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For over 23 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "Under the Mike-roscope", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.

A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few.

At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing.

Dr. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu.

Under_the_Mike_Roscope_Vol_23_issue_35.pdf$ELL YOUR $TOCK IN MOM?Even as the BLS DEVALUES MOM, Her Family Appreciates & Loves Her!Volume 23, Issue 35 - 5/09/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_35.pdf167429Under_the_Mike_Roscope_Vol_23_issue_34.pdf$UMMER BLOCK$ DIVE INTO THE DEEP END OF THE $OCIAL MEDIA MARKETING POOL$OCIAL MEDIA MOVIE MARKETING! IMMER$SION & $UBMER$ION!Volume 23, Issue 34 - 5/07/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_34.pdf306223Under_the_Mike_Roscope_Vol_23_issue_33.pdf$O, WHO'$ YOUR DADDY NOW, $WEETIE? or i$ it $O, WHO'$ YOUR $WEETIE, NOW, DADDY?$$$Volume 23, Issue 33 - 5/03/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_33.pdf164465Under_the_Mike_Roscope_Vol_23_issue_32.pdfA $UMMER OF ALIEN$, MONSTER$, $UPERHERO$, $PACESHIP$, $EQUEL$, THE WORLD'$ END and The GREAT GAT$BY, TOO!WHEN MOVIE$ TAKE CENTER $TAGE!Volume 23, Issue 32 - 5/01/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_32.pdf447672Under_the_Mike_Roscope_Vol_23_issue_31a.pdfTODAY'S MOVIE MARKETSO, WHO WIN$ FOREIGN BOX or DOMESTIC BOX? SO, WHO WIN$ NFL TIX or FLICK TIX?Volume 23, Issue 31a - 4/28/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_31a.pdf603222Under_the_Mike_Roscope_Vol_23_issue_31.pdfTODAY'S MOVIE MARKETSO, WHO WIN$ FOREIGN BOX or DOMESTIC BOX? SO, WHO WIN$ NFL TIX or FLICK TIX?Volume 23, Issue 31b - 4/28/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_31.pdf622947Under_the_Mike_Roscope_Vol_23_issue_30.pdfTHE $UMMER $EA$ON IS MOVIE PLEASIN'!THE REEL DEAL!Volume 23, Issue 30 - 4/24/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_30.pdf471718Under_the_Mike_Roscope_Vol_23_issue_29.pdfWHAT WERE THEY THINKING? WHAT A WA$TE!ANOTHER MI$$ED OPPORTUNITY!Volume 23, Issue 29 - 4/13/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_29.pdf505595Under_the_Mike_Roscope_Vol_23_issue_28.pdfAMERICA'S MO$T VALUABLE ENTERTAINMENT PROPERTY, & What GM Thinks About It?IT'S ALL 'BOUT BRAND BOO$TING & BOO$TER$!Volume 23, Issue 28 - 4/7/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_28.pdf254701Under_the_Mike_Roscope_Vol_23_issue_27.pdfPROMOTOPIA XX - OUR OVERVIEW ISSUETHE WE$T I$ BE$T!Volume 23, Issue 27 - 4/4/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_27.pdf254701Under_the_Mike_Roscope_Vol_23_issue_26.pdfTHE $EQEA$TER BUNNY!A $EQUE$TER or a BELLY BU$TER?Volume 23, Issue 26 - 3/27/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_26.pdf270378Under_the_Mike_Roscope_Vol_23_issue_25.pdfEA$TER FUN FACT$ & THE PRICE OF GA$!Ea$ter: Bagel$, Beans (Jelly), Bonnet$, Bunny, Bun$Volume 23, Issue 25 - 3/25/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_25.pdf270378Under_the_Mike_Roscope_Vol_23_issue_24.pdfWHAT & WHERE?WOB$ BY INDUSTRY & GEOGRAPHYVolume 23, Issue 24 - 3/25/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_24.pdf691658Under_the_Mike_Roscope_Vol_23_issue_23.pdfWHICH FIRMS GREW THE MOST B/T 2007 to 2012?MEN OWNED, WOMEN OWNED & EQUALLY OWNED BIZESVolume 23, Issue 23 - 3/19/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_23.pdf500113Under_the_Mike_Roscope_Vol_23_issue_22.pdfWHERE THERE'S SMOKE (WHITE) THERE'S A HIRE!THE ROAD TO ROME!Volume 23, Issue 22 - 3/13/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_22.pdf138742Under_the_Mike_Roscope_Vol_23_issue_21.pdfCOULD "OZ" DO $1 B AT THE GLOBAL BOX?The "Yellow Brick Road" A.K.A. The Global Box OfficeVolume 23, Issue 21 - 3/09/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_21.pdf356391Under_the_Mike_Roscope_Vol_23_issue_20.pdfHPPY ST MAEWYN SUCCAT DAYBEGORRA!Volume 23, Issue 20 - 3/08/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_20.pdf160983Under_the_Mike_Roscope_Vol_23_issue_19.pdfDOE$ DETROIT NEED AN EFM or A BM?HELP!Volume 23, Issue 19 - 3/06/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_19.pdf135777Under_the_Mike_Roscope_Vol_23_issue_18.pdfWELCOME TO OUR 1 WEEK POST OSCAR WORLD PARTY!HOORAY 4 FOLLYWOOD!Volume 23, Issue 18 - 3/05/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_18.pdf369821Under_the_Mike_Roscope_Vol_23_issue_17.pdfBLACK BUYING POWER: BIG & GETTING BIGGER!$1.038BVolume 23, Issue 17 - 2/26/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_17.pdf356661Under_the_Mike_Roscope_Vol_23_issue_16.pdfBE$T BUY?2 TARGET MARKET$, THE MA$$ VS THE CLA$$!Volume 23 Issue 16 - 02/22/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_16.pdf182034Under_the_Mike_Roscope_Vol_23_issue_15_1.xlsxAttachment 1 (Microsoft Excel)Best Picture - 2012 Nominees and 11 Years History of Nominations (.xls)Volume 23 Issue 16 - 02/21/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_15_1.xlsx27438Under_the_Mike_Roscope_Vol_23_issue_15.pdfO$CAR NOMINEE$, ODD$, AD$ & $$$$, UPON $$$$!The O$CAR Bump?Volume 23, Issue 15 - 02/20/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_15.pdf168753Under_the_Mike_Roscope_Vol_23_issue_14.pdf"PETO FORO ILLUSTRATIONIS" !1 1/6 BILLION+ CATHOLICS WORLDWIDEVolume 23, Issue 14 - 2/16/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_14.pdf661973Under_the_Mike_Roscope_Vol_23_issue_13.pdfFOR V-DAY 2013: WILL IT BE VERMONT'$ BEAR$, VICTORIA'$ $ECRET$ or ZALE$' $ALE$?$18.6 B!Vol 23 Iss 13 - 02/09/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_13.pdf392904Under_the_Mike_Roscope_Vol_23_issue_12.pdfANOTHER V-DAY $PETACULAR!$815 MVol 23 Iss 12 - 02/09/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_12.pdf398479Under_the_Mike_Roscope_Vol_23_issue_11.pdfDRIVING TO $B SUCCE$$$uper Bowl'$ 5th QuarterVol 23 Iss 11 - 02/09/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_11.pdf364402Under_the_Mike_Roscope_Vol_23_issue_10.pdfTHE ACCE$$E$, EXCE$$E$ & ABCE$$E$ of SB 2013!THE GOOD, THE BAD & THE UGLY (RELEASED, 1966)Volume 23, Issue 10 - 02/02/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_10.pdf350229Under_the_Mike_Roscope_Vol_23_issue_09.pdfSUPER BOWL AD NAUSEAM: AMERICA'S MARKETING HIGH SCHOOL STUDENTS TO ANALYZE ADSHIGH SCHOOLERS ANALYZE SUPER BOWL 2013's ADSVolume 23, Issue 09 - 01/30/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_09.pdf208598Under_the_Mike_Roscope_Vol_23_issue_08.pdfTHE SUPER BOWL THAT WILL BE THE AUTO SHOWWHAT'S B/T PEPSI & ELEMENTARY?Volume 23, Issue 08 - 01/30/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_08.pdf208598Under_the_Mike_Roscope_Vol_23_issue_07.pdfSUPER BOWL 2013's ADS: THE L-O-N-G & THE short OF THEMTHE ROAD MORE TRAVELLED!Vol: 23 , Issue 07 - 01/29/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_07.pdf620717Under_the_Mike_Roscope_Vol_23_issue_06.pdfTHEY'RE ALL A BUNCH OF HOCKEY PUCK$ !National Hellacious LeagueVolume 23, Issue 06 - 1/18/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_06.pdf483385Under_the_Mike_Roscope_Vol_23_issue_05.pdfTHE "NFL's FINAL 4" for 2012-13THE BE$T BRAND$ of the NFL'$ FINAL 4Vol. 23, Issue 05 - 1/16/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_05.pdf635354Under_the_Mike_Roscope_Vol_23_issue_04.pdfQ How IS THE NAIAS LIKE THE SUPER BOWL?ATTENDANCE, GLITZ & GLAMOUR, ECON IMPACT, and MEDIA PRESENCEVolume 23, Issue 04 - 01/13/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_04.pdf327928Under_the_Mike_Roscope_Vol_23_issue_02.pdfTHE RUBBER BOWL WITH ITS "FUNNY MONEY"The Relationship B/T Bowl Payout$ & Coache$' PayVolume 23, Issue 02 - 1/4/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_02.pdf224496Under_the_Mike_Roscope_Vol_23_issue_01.pdfBOWLING 4 DOLLAR$: NOTRE DAME IS THE NAT'L CHAMP!BOWL PAYOUT $ERIE$Volume 23, Issue 01 - 1/4/13/business.udmercy.edu/mike-roscope/archive/2013/Under_the_Mike_Roscope_Vol_23_issue_01.pdf138742index2013: Volume 23For over 21 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "Under the Mike-roscope", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.Michael Bernacchi, Under the Mike-roscope, Marketing, advertising, business, college, university, Detroit, For over 21 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "Under the Mike-roscope", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.Newsletter Archive/business.udmercy.edu/mike-roscope/archive/2013/index/business.udmercy.edu/mike-roscope/archive/2013/2013_scope_block2013_scope_block