Under the Mike-roscope
For over 22 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "Under the Mike-roscope", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.
A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few.
At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing.
Dr. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu.
Volume 22, Issue 29 - 05/07/12
HAIL TO REA, JULIA, JARVI$ & ALL M-DAY "PROFITEER$", "RACETEER$" & "USURPER$"
THE US' ECONOMY IS WORTH $301 B WOW!
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Volume 22, Issue 28 - 05/04/12
MUM IS, AGAIN, AT THE TOP OF THE HOLIDAY PENDULUM!
M-DAY PUT$ V-DAY IN THE PEANUT GALLERY
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Volume 22, Issue 27 - updated 5/3/12
THE GENETIC MATERIAL OF SUMMER BLOCKBUSTERI$M, 2012
DNA $30 1/2B WOW!
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Volume 22, Issue 26 - 04/27/12
MLB'S CSR & ARMED FORCES PROMOTIONS PLUS (w/attachments)
Autism Awareness, Girl Scouts, Nurses Night, Pet Adoption & US Navy Appreciation
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Volume 22, Issue 24 - Updated 04/07/12
YANKEES WIN! YANKEES!!
BOMBERS BEAT CARDS FOR 2012'S PROMOTOPIA CROWN
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Volume 22, Issue 24 (Part 2) - Updated 04/07/12
2012 MLB Promotopia Grades by Divisional Standings
Issue 24 Attachment
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Volume 22, Issue 23 - 04/02/12
AN EGGCEPTIONAL EASTER?
FABRIC, FLOWERS, FOOD or FUEL?
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Volume 22, Issue 22 - 03/31/12
PROMOTOPIA XIX - THE SHORT VERSION
REMEMBER .10 BEER NIGHT, DISCO DEMOLITION DERBY & SPIDEY II
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Volume 22, Issue 21 - 03/29/12
FINAL FOUR FRACTURED FACTS, 2012
INFO UP THE WAZOO!
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Volume 22, Issue 20 - 03/26/12
FEEDING AN APPETITE FOR UNIQUE MARKETING, MEGA MERCHANDISE & FEMALE FANDOM
THE HUNGER GAME$!
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Volume 22, Issue 19 - 03/16/12
THE BIG GREEN MACHINE
$4.6B
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Volume 22, Issue 18 - 03/15/12
THE "STAIRWAY TO HEAVEN" (Led Zeppelin, 1971)
Attachment - 2012 NCAA Tournament Enhanced Brackets
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Volume 22, Issue 17 - 03/15/12
A WOMAN'S PLACE IS IN ... ?
WOMEN OWNED BIZES!
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Volume 22, Issue 16 - 03/12/12
DOE$ 'IT' REALLY MAKE A DIFF?
Admissions Alumni Applications Donations Faculty Recruitment Retention Students
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Volume 22, Issue 15 - 02/27/12
C’MON, NOW, WHAT’S THE REAL VALUE OF LEAP DAY?
For FEB it's +3.3% of its RETAIL or $13 B - $15 B!
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Volume 22, Issue 14 - 02/24/12
THE REAL STORY OF BLACK BIZ IN AMERICA
Progre$$, not Profection!
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Volume 22, Issue 13 - 02/11/12
JEWELERS JUMP FOR JOY
AMERICA'S No. 2 HOLIDAY V-DAY OR M-DAY?
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Volume 22, Issue 12 - 02/11/12
IZ V-DAY FOR $POUSE$ OR FOR PET$?
FROM BARK VINEYARDS TO SNIFFANY & CO!
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Volume 22, Issue 11 - 02/08/12
ABOUT SB 2012 ADVERTISING CONTROVERSY & STRATEGY
Look, "It's the Greatest Show on Earth!"
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Volume 22, Issue 10 - 02/06/12
UDM Marketing Titans 2012 Super Bowl Ad Results
UDM MARKETING TITANS TALK SUPER BOWL AD SPEAK!
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Volume 22, Issue 09 - 02/04/12
THE SUPER BOWL PROGRAM
The Medium is the Message
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Volume 22, Issue 08 - 02/01/12
THE ALMOST GREATEST SUPERBOWL COMMERCIAL, EVER!
KAUFFMAN FOUNDATION COUGH$ UP $400,000 FOR A 4MARKET AD
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Volume 22, Issue 07 - 01/31/12
THE GAME W/I THE GAME!
COMML'S vs GAME vs HALF-TIME?
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Volume 22, Issue 06 - 01/27/12
FROM THE "GREATE$T GAME" TO MA$H TO THE TITANIC TO THE O$CAR$
In the end comparisons are meaningless, b/c there is ONLY ONE TV program watched for its ADS!!!!!!
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Volume 22, Issue 05 - 01/26/12
CECIL'S KID "CASHES IN" AT COMERICA
Whether PRINCE gets pd in pennies or pizzas, by the pound or from the mound, he is now a KING.
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Volume 22, Issue 04 - 1/23/12 including the Chevy SB App
2012's SUPER BOWL ADS WILL, AGAIN, BE DRIVEN BY THE AUTO INDUSTRY
DO $UPER BOWL AUTO AD$ FORTELL THE COMING YEAR'S ECONOMY?
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Volume 22, Issue 03 - 01/16/12
THE SUPER BOWL ROAD MORE TRAVELED
IT'S ALL ABOUT THE AUTOS BABY!
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Volume 22, Issue 02 - 12/30/11
AMERICA’S AFTER EGO!
IF THE SUPER BOWL IS AMERICA'S ALTER EGO WHAT IS ITS AFTER EGO?
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