Under the Mike-roscope
For over 23 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "Under the Mike-roscope", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.
A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few.
At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing.
Dr. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu.
Volume 23, Issue 45 - 06/13/13
PAPAPOURRI
DAD's VALUE & LOVE ARE INCALCUABLE!
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Volume 23, Issue 44 - 06/12/13
DAD SAYS: "THE RECESSION IS GONE, BRING IT ON!"
DAD'S DAY 2013
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Volume 23, Issue 43 - 06/12/13
WILL THE $ON OF JOR'EL BE KRYPTONITE FOR 2013's $UMMER BOX OR WILL HE TAKE IT TO NEW $UPERHERO HT$?
100+ GLOBAL Partners Giving $160M+ in Support! WOW!!!
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Volume 23, Issue 42 - 06/11/13
THE VALUE OF F-DAY!
F-DAY EQUAL$ GREEN + H-WEEN?
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Volume 23, Issue 41 - 06/06/13
FROM GRADES TO GRADS TO THE JOB GIG: GET INVOLVED!
VOLUNTEERISM, VOLUNTEERISM, VOLUNTEERISM, VOLUNTEERISM, VOLUNTEERISM, VOLUNTEERISM
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Volume 23, Issue 40 - 06/06/13 Updated
THI$ I$ HIGHWAY ROBBERY, LITERALLY!
IS IT MICHIGANDER or MICHIGORED or MICHIGAFTED?
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Volume 23, Issue 39 - 5/27/13
THE A$IAN INVA$ION
MAY IS A$IAN/ PACIFIC HERITAGE MO
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Volume 23, Issue 38 - 5/24/13
A FA$T & FURIOU$ MEMORIAL DAY
Flick$, Parade$, Race$, $ale$ & $ummer Travel
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Volume 23, Issue 36 - 5/17/13
THE MAGIC MONEY MAKING MACHINE THAT IS $PACE!?
OF TRIBBLE$ & TREKKIE$ AND $IO BIBBLE & THE WOOKIE$
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Volume 23, Issue 35 - 5/09/13
$ELL YOUR $TOCK IN MOM?
Even as the BLS DEVALUES MOM, Her Family Appreciates & Loves Her!
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Volume 23, Issue 34 - 5/07/13
$UMMER BLOCK$ DIVE INTO THE DEEP END OF THE $OCIAL MEDIA MARKETING POOL
$OCIAL MEDIA MOVIE MARKETING! IMMER$SION & $UBMER$ION!
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Volume 23, Issue 33 - 5/03/13
$O, WHO'$ YOUR DADDY NOW, $WEETIE? or i$ it $O, WHO'$ YOUR $WEETIE, NOW, DADDY?
$$$
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Volume 23, Issue 32 - 5/01/13
A $UMMER OF ALIEN$, MONSTER$, $UPERHERO$, $PACESHIP$, $EQUEL$, THE WORLD'$ END and The GREAT GAT$BY, TOO!
WHEN MOVIE$ TAKE CENTER $TAGE!
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Volume 23, Issue 31a - 4/28/13
TODAY'S MOVIE MARKET
SO, WHO WIN$ FOREIGN BOX or DOMESTIC BOX? SO, WHO WIN$ NFL TIX or FLICK TIX?
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Volume 23, Issue 31b - 4/28/13
TODAY'S MOVIE MARKET
SO, WHO WIN$ FOREIGN BOX or DOMESTIC BOX? SO, WHO WIN$ NFL TIX or FLICK TIX?
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Volume 23, Issue 30 - 4/24/13
THE $UMMER $EA$ON IS MOVIE PLEASIN'!
THE REEL DEAL!
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Volume 23, Issue 29 - 4/13/13
WHAT WERE THEY THINKING? WHAT A WA$TE!
ANOTHER MI$$ED OPPORTUNITY!
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Volume 23, Issue 28 - 4/7/13
AMERICA'S MO$T VALUABLE ENTERTAINMENT PROPERTY, & What GM Thinks About It?
IT'S ALL 'BOUT BRAND BOO$TING & BOO$TER$!
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Volume 23, Issue 27 - 4/4/13
PROMOTOPIA XX - OUR OVERVIEW ISSUE
THE WE$T I$ BE$T!
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Volume 23, Issue 26 - 3/27/13
THE $EQEA$TER BUNNY!
A $EQUE$TER or a BELLY BU$TER?
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Volume 23, Issue 25 - 3/25/13
EA$TER FUN FACT$ & THE PRICE OF GA$!
Ea$ter: Bagel$, Beans (Jelly), Bonnet$, Bunny, Bun$
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Volume 23, Issue 24 - 3/25/13
WHAT & WHERE?
WOB$ BY INDUSTRY & GEOGRAPHY
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Volume 23, Issue 23 - 3/19/13
WHICH FIRMS GREW THE MOST B/T 2007 to 2012?
MEN OWNED, WOMEN OWNED & EQUALLY OWNED BIZES
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Volume 23, Issue 22 - 3/13/13
WHERE THERE'S SMOKE (WHITE) THERE'S A HIRE!
THE ROAD TO ROME!
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Volume 23, Issue 21 - 3/09/13
COULD "OZ" DO $1 B AT THE GLOBAL BOX?
The "Yellow Brick Road" A.K.A. The Global Box Office
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Volume 23, Issue 20 - 3/08/13
HPPY ST MAEWYN SUCCAT DAY
BEGORRA!
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Volume 23, Issue 19 - 3/06/13
DOE$ DETROIT NEED AN EFM or A BM?
HELP!
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Volume 23, Issue 18 - 3/05/13
WELCOME TO OUR 1 WEEK POST OSCAR WORLD PARTY!
HOORAY 4 FOLLYWOOD!
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Volume 23, Issue 17 - 2/26/13
BLACK BUYING POWER: BIG & GETTING BIGGER!
$1.038B
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Volume 23 Issue 16 - 02/22/13
BE$T BUY?
2 TARGET MARKET$, THE MA$$ VS THE CLA$$!
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Volume 23 Issue 16 - 02/21/13
Attachment 1 (Microsoft Excel)
Best Picture - 2012 Nominees and 11 Years History of Nominations (.xls)
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Volume 23, Issue 15 - 02/20/13
O$CAR NOMINEE$, ODD$, AD$ & $$$$, UPON $$$$!
The O$CAR Bump?
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Volume 23, Issue 14 - 2/16/13
"PETO FORO ILLUSTRATIONIS" !
1 1/6 BILLION+ CATHOLICS WORLDWIDE
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Vol 23 Iss 13 - 02/09/13
FOR V-DAY 2013: WILL IT BE VERMONT'$ BEAR$, VICTORIA'$ $ECRET$ or ZALE$' $ALE$?
$18.6 B!
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Vol 23 Iss 12 - 02/09/13
ANOTHER V-DAY $PETACULAR!
$815 M
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Vol 23 Iss 11 - 02/09/13
DRIVING TO $B SUCCE$$
$uper Bowl'$ 5th Quarter
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Volume 23, Issue 10 - 02/02/13
THE ACCE$$E$, EXCE$$E$ & ABCE$$E$ of SB 2013!
THE GOOD, THE BAD & THE UGLY (RELEASED, 1966)
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Volume 23, Issue 09 - 01/30/13
SUPER BOWL AD NAUSEAM: AMERICA'S MARKETING HIGH SCHOOL STUDENTS TO ANALYZE ADS
HIGH SCHOOLERS ANALYZE SUPER BOWL 2013's ADS
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Volume 23, Issue 08 - 01/30/13
THE SUPER BOWL THAT WILL BE THE AUTO SHOW
WHAT'S B/T PEPSI & ELEMENTARY?
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Vol: 23 , Issue 07 - 01/29/13
SUPER BOWL 2013's ADS: THE L-O-N-G & THE short OF THEM
THE ROAD MORE TRAVELLED!
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Volume 23, Issue 06 - 1/18/13
THEY'RE ALL A BUNCH OF HOCKEY PUCK$ !
National Hellacious League
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Vol. 23, Issue 05 - 1/16/13
THE "NFL's FINAL 4" for 2012-13
THE BE$T BRAND$ of the NFL'$ FINAL 4
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Volume 23, Issue 04 - 01/13/13
Q How IS THE NAIAS LIKE THE SUPER BOWL?
ATTENDANCE, GLITZ & GLAMOUR, ECON IMPACT, and MEDIA PRESENCE
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Volume 23, Issue 02 - 1/4/13
THE RUBBER BOWL WITH ITS "FUNNY MONEY"
The Relationship B/T Bowl Payout$ & Coache$' Pay
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Volume 23, Issue 01 - 1/4/13
BOWLING 4 DOLLAR$: NOTRE DAME IS THE NAT'L CHAMP!
BOWL PAYOUT $ERIE$
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