Under the Mike-roscope

28th Annual
Super
Bowl
Ad Nauseum:
Feb. 3, 2014

Ad Nauseum Feb. 3, 2014

For over 23 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "Under the Mike-roscope", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.

A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few.

At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing.

Dr. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu.

Volume 24, Issue 34 - 03/21/14
THE LEGACY OF LEGO
THE BUILDING BRICK$ OF SUCCE$$
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Volume 24, Issue 33 - 03/20/14
WILL $PRING $ALE$ BE $PRUNG or WILL THEY BE $TUNG?
A BLACK FRI or a THIN THUR?
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Volume 24, Issue 32 - 03/19/14
BUFFETT'$ $AFE$T BET EVER!
$1B
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Volume 24, Issue 31 - 03/14/14
A MINORITY MOS MIRROR!
$T PAT'$ DAY PLU$ & MUCH, MUCH MORE
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Volume 24, Issue 30 - 03/12/14
THE QUINTE$$ENTIAL MILLENIAL HOLIDAY?!
AROUND THE GLOBE - Green Chicago River - Moscow Parade - Tokyo Parade - Toronto Guinness Weekend
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Volume 24, Issue 29 - 03/10/14
THE HEX OF 11/22/63!?!?
GOOD GUY$ FINI$H LA$T!
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Volume 24, Issue 28- 03/03/14
ACADEMY AWARD AD$
O$CAR BUCK$ & BRAND$
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Volume 24, Issue 27- 03/01/14
THE "BE$T PICTURE$" OF ALL TIME & MORE
50 YR$ OF BE$T FLICK$ BY BOX OFFICE BUCK$
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Volume 24, Issue 26 - 02/26/14
13.5" - 8lbs - $900
AND THE O$CAR GOE$ TO...
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Volume 24, Issue 25 - 02/25/14
THE REAL CO$T OF GOLD!
$51B & $OME "pocket change!"
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Volume 24, Issue 24 - 02/20/14
BE$T $OCHI AD$!
OLY-IMAGES 33% ADVERTISING 27% BREAKS IN ACTION 24% "IN ACTION" 9% REPLAYS 4% STUDIO 2% JOCK INTRVWS (WSJ)
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Volume 24, Issue 23 - 02/17/14
PRODUCTIVE PREZE$ VS PREZE$ IN PRODCUTION
$O EXACTLY WHICH PREZ WAS ALEXANDER HAMILTON?
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Volume 24, Issue 22- 02/14/14
OLYMPIC PERFORMANCE INCENTIVE BONU$E$!
THE "PRO$" & CON$
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Volume 24, Issue 21- 02/12/14
THE BE$T TEAM$ MONEY CAN BUY!
CANADA WIN$ GOLD! CRO$BY I$ MVP!!
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Volume 24, Issue 20- 02/12/14
CHEATING, COMMERCIALI$M, CONTROVER$Y, CONFLICT, $CANDAL, CORRUPTION & CRITICI$M!!
IT MU$T BE THE OLYMPIC$!
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Volume 24, Issue 19- 02/10/14
ANOTHER V-DAY $PETACULAR!
ARE WE LO$ING OUR PUPPY LOVE?
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Volume 24, Issue 18 - 02/10/14
CON$ERVATIVE, CONTROLLED & CAUTIOU$ CUPID "4" 2014
FROM VT'$ BEAR$ TO VICTORIA $ECRET'$ BARE$?!
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Volume 24, Issue 017 - 02/08/14
"IS THERE ANYTHING MORE AMERICAN THAN AMERICA?"
"WHAT THE HELL IS GOING ON OUT THERE?"
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Volume 24, Issue 016 - 02/03/14
THERE WERE MEDIOCRE AUTO AD$ AND AN AMAZING BUNCH OF CORP $OC RE$PON$IBILITY MESSAGE$
THE L-O-N-G AD CONTINUE$ TO GROW & GROW & GROW!
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Volume 24, Issue 015 - 02/01/14
THE REAL $UPER BOWL PROGRAM
FROM NOWHERE TO $OME WHERE!
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Volume 24, Issue 014 - 01/28/14
CAU$ING COMING ATTRACTION$ & VYING FOR VALUE
$B 2014'$ BE$T VALUED AD $PACE & MORE
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Volume 24, Issue 013 - 01/27/14
THEY'RE B-A-A-A-C-K!
GO LONG!
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Volume 24, Issue 012 - 01/27/14
THE INVE$TMENT THAT NEVER GIVE$ YOU A RETURN!
THE MO$T EXPEN$IVE & DANGEROU$ OLYMPIC$, EVER?
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Volume 24, Issue 011 - 01/20/14
TALE$ $EEN & TALE$ TOLD FROM THE CONFERENCE CHAMPION$HIP GAME$ & RELATED LOCATION$
MANNING PREDICT$ AD METER & TEAM VICTORIE$
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Volume 24, Issue 010 - 01/17/14
$O, WHAT'$ THE $CORE?
Pre Game, Post Game, Pre G Program, (“New Girl”) V$ Dog$, Cat$ & Fi$h
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Volume 24, Issue 009 - 01/14/14
IT'$ A COLLI$ION $PORT!
COMPARI$ON$, COMPETITION & COLLI$ION$
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Volume 24, Issue 008 - 01/11/14
THE BE$T IDEA$ CAME FROM A GARAGE?
The AUTO $HOW V$ The $UPER BOWL!
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Volume 24, Issue 007 - 01/10/14
SUPER BOWL AD NAUSEAM: AMERICA'S MARKETING HIGH SCHOOL STUDENTS TO ANALYZE ADS
HIGH SCHOOLERS ANALYZE SUPER BOWL 2014's ADS
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Volume 24, Issue 006 - 01/09/14
A HOLIDAY RETAIL WRAP UP & THE JANUARY JINX?
 Post Holiday  Mid Winter  Pre SB  Pre Oscar
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Volume 24, Issue 005 - 01/06/14
$OMEWHERE B/T $OCHI & $USHI, $AFETY AND $UCCE$$ ARE OLYMPIC MANDATE$
FROM RU$$IA with LOVE?
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Volume 24, Issue 004 - 01/04/14
2013 BOX OFFICE WRAP UP
MARVEL GOLD METAL$ AGAIN!
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Volume 24, Issue 003 - 12/30/13
GRATIA, GRATIA, GRATIA
THE BEST OF THE BEST LIVE HERE!
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Volume 24, Issue 002 - 12/28/13
OUTDOOR HOCKEY IS BACK, THIS TIME IN HOCKEYTOWN!
Apparently, COLD PUCK$ make for WARM WALLET$
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Volume 24, Issue 001- 12/28/13
AN ECON BASED ON SB “AD FLATION”, 2014
A SB Adflation DATE (2014): + 2 Movie Tix + 2 Mc D Brgrs + 2 Cokes + 2 Gals of Gas $ 366 WOW!
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