Under the Mike-roscope

28th Annual
Super
Bowl
Ad Nauseum:
Feb. 3, 2014

Ad Nauseum Feb. 3, 2014

For over 23 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "Under the Mike-roscope", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.

A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few.

At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing.

Dr. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu.

Volume 24, Issue 086 - 08/06/14
MI & METRO DETROIT'$ CRUI$E INDU$TRY
20 yr$ & 25 CRUI$E$ $TRONG
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Volume 24, Issue 085 - 08/03/14
THE POLL$ OF AUGU$T R OPEN & THE WINNER I$ _ _ O _ _ I _ _!?!
2nd Season! 2nd Month! & 2nd TO NONE!
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Volume 24, Issue 084 - 08/01/14
THE BEST AUTO AD HARDLY ANYBODY HAS EVER SEEN IN 2014
A MUCH BETTER STORY THAN MALIBU BARBIE
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Volume 24, Issue 083 - 08/01/14
THE BE$T THEMED MLB PROMO CAMPAIGN IN THE HI$TORY OF MLB PROMO$
A PROMO SCHED FOR COOPER$- TOWN!
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Volume 24, Issue 082 - 07/27/14
WELCOME 2 "THE LAND OF SHOPPERTUNITY!"
ARE BACKPACK$ THE WAY FORWARD?
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Volume 24, Issue 081 - 07/25/14
$TART EARNING or FINI$H LEARNING?
ADAM’$ RIB or EVE’$ EDUCATION ?
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Volume 24, Issue 080 - 07/22/14
THE "BACK TO THE BOOK$" (B2B) ECONOMY!
$75 B of $PENDING $TIMULU$ (The good ol’ fashion way)
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Volume 24, Issue 079 - 07/20/14
"AT THE BREAK" ATTENDANCE STORIES
THU$ FAR, MLB TEAM$ HAVE LO$T ABOUT $9.8 M!
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Volume 24, Issue 078 - 07/17/14
XMA$ in JULY (XIJ)
SANTA CLAUS with SANTA CAUSE & SANTA PAWS!
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Volume 24, Issue 077 - 07/15/14
MLB PAYROLL PAYOFF "AT THE BREAK"
HOW FAR IS IT B/T OAK & DLS?
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Volume 24, Issue 076 - 07/15/14
WILL AL'$ HIGHER $ALARIE$ DRIVE IT TO ANOTHER ALL $TAR VICTORY IN TWIN CITYDOM?
I$ THE ALL $TAR GAME A $ILVERADO $HOWCA$E ?
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Volume 24, Issue 075 - 07/14/14
NARCISSISTIC BOOB ASSN
THE BAD, THE GOOD & THE CONNECTED
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Volume 24, Issue 074 - 07/14/14
ALL $TAR GAME$ COMPARI$ON
THI$ TIME IT COUNT$!
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Volume 24, Issue 073 - 07/10/14
IT AIN'T OVER TILL IT'$ OVER! (AND, THANK GOD, IT'$ OVER)
WHO WON? WHO LO$T?
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Volume 24, Issue 072 - 07/04/14
WILL FUTBOL GET THE BOOT IN THE US?
"WE BELIEVE!" "WE BELIEVE!" "WE BELIEVE!" "WE BELIEVE!" "WE BELIEVE!" (NOT SO MUCH!)
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Volume 24, Issue 071 - 07/04/14
BIGGER I$ BETTER or I$ IT?
THE PRICE of $UCCE$$
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Volume 24, Issue 070 - 07/01/14
THE US's DECLARATION OF "DEPENDENCE"
WHETHER TRAVELING OR TRADE IT’$ ALL ABOUT CANADA, MEXICO & CHINA!
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Volume 24, Issue 069 - 06/25/14
THE $UMMER'$ BIGGE$T BOX: WHY T-4 WILL HAVE REEL CHINE$E TRAXION!
THE $4B GLOBAL FLICK FRANCHI$E
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Volume 24, Issue 068 - 06/23/14
OF THE CART & THE HOR$E: WHO LEAD$ WHOM?
$1.5 B in WORLD CUP AD SPENDING
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Volume 24, Issue 067 - 06/17/14
THE "WORLD CUP", PULEEEEEZE!
RAH, RAH, RAH, RAH, RAH, RAH, RAH, RAH, RAH, RAH!
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Volume 24, Issue 066 - 06/14/14
THE WORLD CUP RUNNETH OVER WITH...?
Ambu$h Adverti$ing & Guerrilla Marketing
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Volume 24, Issue 065 - 06/10/14
MARY BARRA: SAINT, SUPERHERO, BIZ PERSON OF THE YEAR OR AN AMERICAN GIRL SUPERSTAR?
THE WORLD’S NEW #1 WOMAN!
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Volume 24, Issue 064 - 06/08/14
DAD'S VALUE INCREASE$ 3.2%
F-Day Gifts Supply V Demand
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Volume 24, Issue 063 - 06/07/14
ADIDAS, NIKE (and PUMA) "SQUARE OFF" IN BRAZIL
ADIDA$ really is "ALL IN OR NOTHING"
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Volume 24, Issue 062 - 06/05/14
WE’VE COME TO PRAI$E CAE$AR NOT TO BURY CAE$AR!
WHAT DOE$ DAD REALLY WANT FOR F-DAY?
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Volume 24, Issue 061 - 06/03/14
THE MO$T RIDICULOU$ F-DAY AD, EVER, EVER!?!?
IF YOU DON’T LIKE IT, BURN IT!
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Volume 24, Issue 060 - 06/03/14
I$ THI$ CUP ½ MT OR ½ FULL?
32 TEAM$ EQUAL * POP 26.4% * AREA 11.6% * GDP 55.1%
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Volume 24, Issue 059 - 05/31/14
WRONG!
Forget the Spelling Bee! How About an Educational WORLD $ERIE$?
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Volume 24, Issue 058 - 05/28/14
MAY’$ MO$T MAGNFICENT $UPERHERO THX TO MOVIE & MARKETING MOXIE!
Cap Am 2 - Spidey 5 (Amazing 2) - Godzilla 31 - X-Men 7 (Includes The Wolverine)
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Volume 24, Issue 057 - 05/24/14
WILL "DAY$ OF FUTURE PA$T" EARN AN X Grade or An A?
Prod Bdgt=$200M Wknd Box=$100M Tot Global Box=$760M Rttn Tomatoes= 92% WOW!
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Volume 24, Issue 056 - 05/21/14
TRAVEL & TOURI$M: THE ROAD MORE TRAVELLED
TOP 3 ACTIVITIES FOR DOMESTIC TRAVELERS: - Visiting Relatives -Shopping - Visiting Friends - T & T Accts for 2.7% of GDP
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Volume 24, Issue 055 - 05/19/14
THE NFL I$ THE 8,760 HR LEAGUE!
AT&T, DIRECTV & NFL?
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Volume 24, Issue 054 - 05/16/14
EMBARRASSING !?
Corporate Culture VS Marketing Concept
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Volume 24, Issue 053 - 05/15/14
WILL THE REAL GODZILLA PLEASE STAND UP!
"$IZE MATTER$" - 350 ft & - 40 Megaton$ or - 9.8M Vehicle$?
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Volume 24, Issue 052 - 05/14/14
NBA OWNER$$$$$$$$$$$$$$$$$$$$$$
DO I HEAR $1B? MAGIC? OPRAH? PUFF DADDY?
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Volume 24, Issue 051 - 05/06/14
A $HORT COUR$E ON THE BIG SPEND OF M-DAY, 2014
M-Day #1 Eating Out Day, #1 Phoning Day & 133M Greeting Cards $OLD
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Volume 24, Issue 050 - 05/06/14
THE BATTLE OF THE BUCK$: $O WHO WIN$ V-DAY OR M-DAY?
WHO'$ YOUR $WEETIE NOW?
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Volume 24, Issue 049 - 05/06/14
BUY $TOCK IN MOM!
MOM'$ ECONOMIC VALUE INCREA$E$ 5.2%
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Volume 24, Issue 048- 05/05/14
A CHRONOLOGY OF MOTHER'S DAY - MYTHOLOGY & MOTHERHOOD
THE CELEBRATION of MOTHERHOOD is 1000s & 1000s YEARS OLD!
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Volume 24, Issue 047 - 05/04/14
CINCO de MAYO & MUCHO MA$
MEX-AMS are almost 2/3 of all US Hispanics!
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Volume 24, Issue 046 - 5/03/14
WILL $UMMER MOVIE$ BE A $TUNNER OR A BUMMER?
THE $UMMER BOX OFFICE FROM THE 1st FRI IN MAY THROUGH LABOR DAY
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Volume 24, Issue 045 - 04/29/14
BRANDING & REBRANDING The Evolution of Personal Brands
THE HOLY, THE GOOD & THE VERY UGLY!
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Volume 24, Issue 044 - 04/17/14
AN EA$TER BA$KET of EQUITIE$
BE$T EA$TER EQUITY BA$KET$ ARE: ENTERTAINMENT $PORT$ & AUTO MAKER$
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Volume 24, Issue 042 - 04/15/14
EA$TER FUN FACT$ & THE PRI¢E OF EASTER GA$!
WH EGG ROLL, CHURCH ATTD, CANDY $ALE$ & FLWR PWR
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Volume 24, Issue 041 - 04/13/14
2014's EA$TER BASKET$ (More or Le$$)
Ea$ter 2014 with $hort Ear$ but a $oft, Certain Tail Wind!
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Volume 24, Issue 040 - 04/11/14
EASTER RETAIL 2014: A CRACKED EGG or a $PRING $AVIOR?
THE "STAINED" GLASS WINDOW OF EASTER 2014!
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Volume 24, Issue 039 - 4/07/14
THE COLD HARD TRUTH ABOUT THE WTER $OLDIER (IT’$ ALL ABOUT BRANDING, "TIE INS", MD$E, PARTNER$, PRODUCT PLACEMENT$, etc)
Apple Chevrolet Harley-Davidson HTC ONE Under Armour Nike ESPN RAC Skype
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Volume 24, Issue 038 - 4/5/14
WILL THE "WINTER $OLDIER" BE A "$UMMER $LAM?"
EXPORTING AMERICAN CULTURE: Ambassador Hollywood
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Volume 24, Issue 037 - 04/02/14
"FINAL FOUR" FRACTURED FACTS, 2014
SEC TAKE OVER?
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Volume 24, Issue 036 - 04/02/14
SOCIAL MEDIA "TAKES" CENTERSTAGE or is it CENTER FIELD?
MVPs & CYs vs #OMG!Play
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Volume 24, Issue 035 - 03/31/14
PROMOTOPIA XXI (An Eval of MLB's 2014 Promo Scheds)
A VLAD PUNTIN BOBBLEHEAD? (Please read on!)
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Volume 24, Issue 34 - 03/21/14
THE LEGACY OF LEGO
THE BUILDING BRICK$ OF SUCCE$$
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Volume 24, Issue 33 - 03/20/14
WILL $PRING $ALE$ BE $PRUNG or WILL THEY BE $TUNG?
A BLACK FRI or a THIN THUR?
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Volume 24, Issue 32 - 03/19/14
BUFFETT'$ $AFE$T BET EVER!
$1B
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Volume 24, Issue 31 - 03/14/14
A MINORITY MOS MIRROR!
$T PAT'$ DAY PLU$ & MUCH, MUCH MORE
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Volume 24, Issue 30 - 03/12/14
THE QUINTE$$ENTIAL MILLENIAL HOLIDAY?!
AROUND THE GLOBE - Green Chicago River - Moscow Parade - Tokyo Parade - Toronto Guinness Weekend
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Volume 24, Issue 29 - 03/10/14
THE HEX OF 11/22/63!?!?
GOOD GUY$ FINI$H LA$T!
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Volume 24, Issue 28- 03/03/14
ACADEMY AWARD AD$
O$CAR BUCK$ & BRAND$
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Volume 24, Issue 27- 03/01/14
THE "BE$T PICTURE$" OF ALL TIME & MORE
50 YR$ OF BE$T FLICK$ BY BOX OFFICE BUCK$
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Volume 24, Issue 26 - 02/26/14
13.5" - 8lbs - $900
AND THE O$CAR GOE$ TO...
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Volume 24, Issue 25 - 02/25/14
THE REAL CO$T OF GOLD!
$51B & $OME "pocket change!"
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Volume 24, Issue 24 - 02/20/14
BE$T $OCHI AD$!
OLY-IMAGES 33% ADVERTISING 27% BREAKS IN ACTION 24% "IN ACTION" 9% REPLAYS 4% STUDIO 2% JOCK INTRVWS (WSJ)
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Volume 24, Issue 23 - 02/17/14
PRODUCTIVE PREZE$ VS PREZE$ IN PRODCUTION
$O EXACTLY WHICH PREZ WAS ALEXANDER HAMILTON?
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Volume 24, Issue 22- 02/14/14
OLYMPIC PERFORMANCE INCENTIVE BONU$E$!
THE "PRO$" & CON$
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Volume 24, Issue 21- 02/12/14
THE BE$T TEAM$ MONEY CAN BUY!
CANADA WIN$ GOLD! CRO$BY I$ MVP!!
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Volume 24, Issue 20- 02/12/14
CHEATING, COMMERCIALI$M, CONTROVER$Y, CONFLICT, $CANDAL, CORRUPTION & CRITICI$M!!
IT MU$T BE THE OLYMPIC$!
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Volume 24, Issue 19- 02/10/14
ANOTHER V-DAY $PETACULAR!
ARE WE LO$ING OUR PUPPY LOVE?
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Volume 24, Issue 18 - 02/10/14
CON$ERVATIVE, CONTROLLED & CAUTIOU$ CUPID "4" 2014
FROM VT'$ BEAR$ TO VICTORIA $ECRET'$ BARE$?!
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Volume 24, Issue 017 - 02/08/14
"IS THERE ANYTHING MORE AMERICAN THAN AMERICA?"
"WHAT THE HELL IS GOING ON OUT THERE?"
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Volume 24, Issue 016 - 02/03/14
THERE WERE MEDIOCRE AUTO AD$ AND AN AMAZING BUNCH OF CORP $OC RE$PON$IBILITY MESSAGE$
THE L-O-N-G AD CONTINUE$ TO GROW & GROW & GROW!
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Volume 24, Issue 015 - 02/01/14
THE REAL $UPER BOWL PROGRAM
FROM NOWHERE TO $OME WHERE!
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Volume 24, Issue 014 - 01/28/14
CAU$ING COMING ATTRACTION$ & VYING FOR VALUE
$B 2014'$ BE$T VALUED AD $PACE & MORE
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Volume 24, Issue 013 - 01/27/14
THEY'RE B-A-A-A-C-K!
GO LONG!
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Volume 24, Issue 012 - 01/27/14
THE INVE$TMENT THAT NEVER GIVE$ YOU A RETURN!
THE MO$T EXPEN$IVE & DANGEROU$ OLYMPIC$, EVER?
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Volume 24, Issue 011 - 01/20/14
TALE$ $EEN & TALE$ TOLD FROM THE CONFERENCE CHAMPION$HIP GAME$ & RELATED LOCATION$
MANNING PREDICT$ AD METER & TEAM VICTORIE$
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Volume 24, Issue 010 - 01/17/14
$O, WHAT'$ THE $CORE?
Pre Game, Post Game, Pre G Program, (“New Girl”) V$ Dog$, Cat$ & Fi$h
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Volume 24, Issue 009 - 01/14/14
IT'$ A COLLI$ION $PORT!
COMPARI$ON$, COMPETITION & COLLI$ION$
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Volume 24, Issue 008 - 01/11/14
THE BE$T IDEA$ CAME FROM A GARAGE?
The AUTO $HOW V$ The $UPER BOWL!
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Volume 24, Issue 007 - 01/10/14
SUPER BOWL AD NAUSEAM: AMERICA'S MARKETING HIGH SCHOOL STUDENTS TO ANALYZE ADS
HIGH SCHOOLERS ANALYZE SUPER BOWL 2014's ADS
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Volume 24, Issue 006 - 01/09/14
A HOLIDAY RETAIL WRAP UP & THE JANUARY JINX?
 Post Holiday  Mid Winter  Pre SB  Pre Oscar
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Volume 24, Issue 005 - 01/06/14
$OMEWHERE B/T $OCHI & $USHI, $AFETY AND $UCCE$$ ARE OLYMPIC MANDATE$
FROM RU$$IA with LOVE?
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Volume 24, Issue 004 - 01/04/14
2013 BOX OFFICE WRAP UP
MARVEL GOLD METAL$ AGAIN!
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Volume 24, Issue 003 - 12/30/13
GRATIA, GRATIA, GRATIA
THE BEST OF THE BEST LIVE HERE!
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Volume 24, Issue 002 - 12/28/13
OUTDOOR HOCKEY IS BACK, THIS TIME IN HOCKEYTOWN!
Apparently, COLD PUCK$ make for WARM WALLET$
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Volume 24, Issue 001- 12/28/13
AN ECON BASED ON SB “AD FLATION”, 2014
A SB Adflation DATE (2014): + 2 Movie Tix + 2 Mc D Brgrs + 2 Cokes + 2 Gals of Gas $ 366 WOW!
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