UDM College of Business AdministrationAmerica's Marketing High School
Follow us on Twitter @ www.twitter.com/AMHSAdNauseum
University of Detroit Mercy/
This nationwide online business marketing curriculum incorporates lectures, podcasts and materials that bring the impact of marketing and advertising to life in your classroom. Our coursework includes a capstone project based on America’s grandest marketing & advertising event, the Super Bowl.
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Curriculum Components:
Web based Curriculum - America’s Marketing High School gives students and faculty contemporary “hands-on” immediate information regarding the ever changing worlds of marketing and advertising. America’s Marketing High School provides innovative learning opportunities for business and marketing faculty and students to enable them to compete in today’s fast-paced environments of business and marketing. America’s Marketing High School also provides:
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Podcasts Each 10 to 15 minute podcast will highlight the marketing and advertising events of the week with supporting classroom materials. Mike-roscope Newsletter |
Economic and Advertising Modules
| These modules range from 15-25 minutes and are presented by Professor Mike Bernacchi of the University of Detroit Mercy, Oakland Schools and Immersive Engineering. They provide an online educational program about the economy, marketing and advertising with resource materials for classroom teachers. | Module 3: The Advertising Marketplace - In this module students learn about the “world” of advertising expenditures. It speaks to the ad dollars spent in the U.S. and throughout the rest of the world.
Module 4: The Relationship Between Market Share and Ad Spending - This module explains the great difference among various U.S. consumer market industries regarding their market share and ad spending concentrations. Module 5: The Marketplace of Religion - With the world’s changing population there is no better barometer of that change than the world’s altering percentages of religious adherence. Each country with its various religious segments presents a remarkable opportunity and challenge for marketers. |
| Module 1: The Domestic Marketplace - Two of the best measures that describe any country are its population and gross domestic product. This module presents current data from the U.S. Census Bureau and the Bureau of Labor Statistics. The data go a long way to determining who we are.
Module 2: The Global Marketplace - This module details the biggest countries in the world by their areas, populations, GDPs and per capita GDPs. This module focuses on the biggest industrialized economies and the three most populous nations in the world and their economies, China, India and the U.S. |
The Super Bowl Ad Nauseam Modules
| Professor Mike Bernacchi of the University of Detroit Mercy, Oakland Schools and Immersive Engineering provide a series of brief lectures about the Super Bowl, its ads, its impact and its value as cultural, economic and advertising / marketing phenomena. Each lecture is accompanied by teacher resource guides and classroom materials. | Module 9: The Super Bowl AdFlation Chart - The cost of 30-second Super Bowl commercials are discussed in our “eye popping” Super Bowl AdFlation Chart. It answers the intriguing question of “What would things cost today if their prices had increased at the same rate as Super Bowl ad prices have since 1967?” This chart was highlighted in TV Guide’s Super Bowl issue of 2006.
Module 10: The Super Bowl Bibliography - This module is a bibliography of sorts regarding the Super Bowl. Its resources range from a scholarly work about the struggling and unglamorous early days of the NFL, to the glitz, sizzle, fizz and pop of the Super Bowl game day program. Module 11: The Ad Tutorial - This module is “hands- on” as it teaches faculty and students how to simply rate TV commercials, including the Super Bowl. |
| Module 6: Brief and Asymmetrical History of the Super Bowl - This lecture discusses the birth and growth of the Super Bowl as America’s #1 sports and entertainment event.
Module 7: The Socio-Cultural and Economic Impact of the Super Bowl - This module focuses on the socio - cultural - economic impact of the Super Bowl. Its domestic and global importance are featured issues. Module 8: Brief and Asymmetrical History of Super Bowl Ads - This lecture takes its listeners from Super Bowl I to Super Bowl XLI and beyond. (In 2005, we contributed to a brief Sports Illustrated article about Super Bowl ads.) |
Newly Created Modules
As of the first quarter 2008, we have added the following modules:
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Super Bowl Survey Participants watch the Super Bowl and rate the network Super Bowl ads that appear throughout the game. Upon completion of the game, students will enter their results into an online survey at www.americasmarketinghighschool.org. Pizza, Pop, Pretzel & Press Party |
| Research Paper Contest Create your own contest regarding the Super Bowl by using America’s Marketing High School’s topic and grading rubric. |
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