Hall of Honor
The College of Business Administration Hall of Honor recognizes exemplary individuals who have given much to their professions, their communities, the College, and the University.
The College was proud to induct these Hall of Honor members for 2012-13:
- Armando R. Cavazos, '74 (seated, left)
- Joyce Hayes Giles, '78 (standing, left)
- Patricia Hurston, '83 (seated, right)
- Joseph M. Walsh, '69, '71 (standing, right)
The College is pleased to announce the forthcoming induction of Mr. Emil Brolick, '69, '72, President and CEO of Wendy's, into the Hall of Honor for 2013-14.
Brolick is one of the masterminds of branding and strategy in the fast food business. He earned both his bachelor’s and master’s degree from the College of Business Administration, and started his business career in the auto industry, working for the Chrysler Corporation. He later left manufacturing to take a position at Ponderosa.
In 1988, Wendy’s needed a strategic leader who could bolster sales, and hired Emil, who served in numerous capacities. As senior vice president of New Product Marketing, Research and Strategic Planning, Brolick was a key part of the turnaround team. Their efforts fueled 16 consecutive years of growth for Wendy’s. Based on his success at Wendy’s, Brolick was recruited in 2000 to join fast food giant Yum! Brands. He served as president and chief concept officer of Taco Bell until 2006 and as president of U.S. Brand Building until 2008. He then served as CEO of Yum! Brands and as president of the A&W and Long John Silver’s chains from 2008-2011. Afterward, he retired, but not for long.
Wendy’s needed him back to re-establish the company’s brand identity, realign the strategic vision and upgrade its operations. He became CEO and president of Wendy’s and a member of the company’s Board of Directors. “I wanted to honor the memory of [Wendy's founder] Dave Thomas by providing the leadership to return Wendy’s to a position of excellence,” he says. Since his return, the stock price rose 65 percent in one year. He led the turnaround with his philosophy: “Build a team of great people; customer sales and profits will follow.”
Giving back to the community is another facet of Brolick’s career. He is a trustee of the Dave Thomas Foundation for Adoption, and chairman emeritus of the board of governors of the Boys & Girls Clubs of America. In addition, he and his wife, Maureen, support MIND Research Institute, a nonprofit that teaches science and math to children using musically based software. The couple’s philanthropy and charitable work focus on causes that educate and assist disadvantaged children.
Learn about all the Hall of Honor inductees by visiting their profiles, organized by the year they were inducted: