Faculty Working Papers

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Classifying Domestic, Non-domestic, Internet and Global Marketing Strategies
Author(s): Oswald A. J. Mascarenhas, Ph.D.; Ram Kesavan, Ph.D.; Michael Bernacchi, Ph.D., J. D.

Almost every major analytical problem requires the classification of objects by several characteristics such as products, cities, television programs, or magazines (Frank and Green 1968). Classification schemes help to organize the elements of the universe, and organizing phenomena often represents the first step in theory development. Among other things, theoretically grounded classification schemes in marketing can be useful pedagogical tools, provoke new directions for research and development, and even help marketing practitioners in formulating marketing strategies (Hunt 1991). A lack of such classification schemata makes it difficult to compare and integrate research findings (Engel, Kollat, and Blackwell 1973). In the discipline of Marketing as a developing social science classification schemes have been prevalent: e.g., the four P’s of marketing (McCarthy 1960) recently reclassified by van Waterschoot and Bulte (1992); the three Dichotomies of Marketing (Hunt 1976), the four fundamental Explananda of Marketing (Hunt 1983a), and the strategic classification of products (Murphy and Enis 1986).
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Vulnerability of Passive Consumption: Concept, Theory and Illustrations
Author(s): Oswald A. J. Mascarenhas, Ph.D.; Ram Kesavan, Ph.D.; Michael Bernacchi, Ph.D., J. D.

Ours is an era of unwilled passive harmful consumption of objects, properties and events. Consumer vulnerability is dramatically increasing given the domestic and global invasion of certain harmful and quasi-harmful products and services such as tobacco, alcohol, illegal drugs, pornography, casino gambling, fatty foods in fast-food chains, media sensationalizing of sex and crime, terrorism and war on terrorism, ruthless plant closings and creation of ghost towns, mega mergers and acquisitions and the harmful effects of giant quasi-monopolies, and more recently, corporate white collar crimes and frauds and their effects on employees and shareholders, and unbridled outsourcing and forced unemployment or underemployment.
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Dependencies within Dimensions of Lean Manufacturing
Author(s): Cyrus K. Motlagh, Ph.D.; Shahram Taj, Ph.D.; Mary Ann Hazen Ph.D.

Manufacturers have worked to combat waste in factors of production as well as optimize production processes using lean manufacturing. Researchers have raced to define and measure degrees of leanness to find the simplest, fastest, and least expensive measurement. A universally accepted definition has remained elusive but primary and secondary dimensions have won wide support. The major thread in literature has been simplification and reduction of these dimensions of leanness. In this paper, we follow earlier work on 65 manufacturing plants in China and study the pattern of dependency among the dimensions and propose several paths for extending our research.
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